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Frequently Asked Questions

What is the purpose of analytics?

The purpose of analytics is to take existing data collected from either a single source or multiple sources and use it to arrive at the optimal decision. Essentially, analytics can be best defined as a science of analysis.

What are the three types of analytics?

Analytics tools can be divided into three categories: interest indicators, activity evaluation, and data selection. Although many people assume that analytics tools are a new development, they actually represent some of the oldest concepts in statistics and data management.

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