Big data provides unprecedented insight on customers’ decision-making processes by allowing companies to track and analyze shopping patterns, recommendations, purchasing behavior and other drivers that are known to influence sales. Cybersecurity and fraud detection is another use of big data.What are the best web analytics tools?
Best Web Analytics Tools. Top Rated Web Analytics Tools include: StatCounter, Google Analytics, Google Analytics Premium, Matomo (formerly Piwik), Mixpanel, Adobe Analytics, Kissmetrics, Chartbeat, and AT Internet. Other Web Analytics Tools on the TrustMap include: Webtrends Analyticsand IBM Digital Analytics.