Once you have a Google account, you can go to Google Analytics and click the Sign into Google Analytics button. You will then be greeted with the three steps you must take to set up Google Analytics. After you click the Sign Up button, you will fill out information for your website.How do I access my Google Analytics account?
There are two ways to access Analytics: through a standalone account at http://www.google.com/analytics, or through your linked Google Ads account. You can sign in to your Analytics account from http://www.google.com/analytics. Click Sign in (at top right), and select Analytics.Should you be using Google Analytics?
Yes. It's as simple as that. There is no shortage of paid services that offer all kinds of tools to track and analyze customer behavior, but Google Analytics charges you nothing and offers all of the important metrics and much more, to help your business maximize online sales.