Keyword Analysis & Research: data mining definition marketing

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Frequently Asked Questions

How is data mining used in marketing?

What is 'Data Mining'. Data mining is a process used by companies to turn raw data into useful information. By using software to look for patterns in large batches of data, businesses can learn more about their customers to develop more effective marketing strategies, increase sales and decrease costs.

What is data mining in marketing research?

While data mining emphasizes extracting predictive information about customers and sales from large databases, traditional marketing research focuses on identifying factors that influence the buying decisions of households and organizations.

What is meant by data mining?

Data mining is the process of sorting through large data sets to identify patterns and establish relationships to solve problems through data analysis.

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