Keyword Analysis & Research: data mining techniques in crm


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What are some examples of data mining?

The first example of Data Mining and Business Intelligence comes from service providers in the mobile phone and utilities industries. Mobile phone and utilities companies use Data Mining and Business Intelligence to predict ‘churn’, the terms they use for when a customer leaves their company to get their phone/gas/broadband from another provider.

What is customer data mining?

Data mining is commonly defined as the discovery or the extraction of patterns or models from sets of data. In customer data mining, the data from which patterns or models are discovered or extracted represent the business that you do with your customers, as well as information about them and the relationships that they have with you.

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