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The first example of Data Mining and Business Intelligence comes from service providers in the mobile phone and utilities industries. Mobile phone and utilities companies use Data Mining and Business Intelligence to predict ‘churn’, the terms they use for when a customer leaves their company to get their phone/gas/broadband from another provider.What are advantages of data mining?
Following are the data mining advantages: ➨The data mining helps financial institutions and banks to identify probable defaulters and hence will help them whether to issue credit card, loan etc. or not. This is done based on past transactions, user behaviour and data patterns.