Keyword Analysis & Research: newspaper ads


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Frequently Asked Questions

How effective are newspaper ads?

Running ads in major metropolitan newspapers can be effective if your product or service offering is strong enough or unique enough to pull in customers from throughout the readership or circulation area. Pay Attention to Your Competition Chances are that your competitors will be spending money on newspaper advertising, too.

How much does newspaper advertising cost?

Local newspapers charge as little as $11 per inch for that service. But major newspapers - like New York Times - can charge as much as $1.4 million for a full-page, full-color ad in their Sunday editions. Finally, if you want to continually advertise in a nationwide newspaper, you need to pay to continue.

What is the price of a newspaper ad?

The cost of a newspaper ad depends on the publication’s location and circulation size and the color, frequency, and day of week your ad is published. A local paper may charge $12 per inch for a black and white ad, so a 4-inch by 10-inch ad would cost $480.

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